Top 5 Photo and Video Apps in Oceania for Q1 2022

The first quarter of 2022 saw interesting performance trends among the top 5 photo and video applications in Oceania, based on unified platform data from Sensor Tower. Here's a closer look at the weekly downloads, revenue, and active user statistics for these popular apps.

Instagram started the quarter strong with approximately 63K downloads in the last week of December, dipping slightly to around 56K in early January, and fluctuating throughout the quarter to end with nearly 60K downloads in the final week of March. Revenue for Instagram showed significant peaks and troughs, reaching approximately $1.9K in early February and dropping to about $453 in early March. Active users remained relatively stable, starting at around 9.87M and ending the quarter near 9.99M.

YouTube: Watch, Listen, Stream experienced a decline in downloads, starting from about 65K in late December and falling to approximately 32K by the end of March. Revenue for YouTube was robust, peaking at around $392K in late February, with consistent weekly earnings over $300K throughout the quarter. Active users for YouTube saw a slight increase, beginning the quarter with around 19.8M and rising to approximately 20.7M by the end of March.

Snapchat had a varied quarter in terms of downloads, starting at about 49K in late December, dipping to 33K in late January, and then stabilizing around 36K towards the end of March. Revenue showed a significant increase, particularly in the last week of March, peaking at approximately $762. Active users for Snapchat saw fluctuations, starting the quarter with around 6.5M, dipping to 5.8M in mid-January, and stabilizing at about 6.1M by the end of March.

CapCut - Video Editor saw a consistent performance in weekly downloads, starting at around 37K in late December, slightly decreasing to about 23K in early March, and then picking up again to nearly 28K by the end of March. Active users for CapCut grew steadily from approximately 220K in late December to around 242K by the end of March.

Picsart AI Photo Video Editor experienced a notable decrease in weekly downloads, starting at nearly 29K in late December, peaking at around 49K in early January, and then declining to approximately 14K by the end of March. Revenue for Picsart was relatively stable, peaking at about $57.9K in early January and maintaining an average of around $34K to $42K for the rest of the quarter. Active users showed a downward trend, starting at approximately 226K in late December and ending at around 187K by the end of March.

For more insights and detailed data, visit Sensor Tower.